For those purchasing through the St. Pancras London Hotel, the experience extends far beyond the timepiece. Buyers will enjoy:

• Personal delivery to their suite
• A signed certificate of authenticity
• A branded watch winder (subject to availability)
• A private appointment with Dent’s horologist, complete with champagne or afternoon tea
• Priority access to future limited editions

This elevated package captures the hotel’s philosophy of TIME. Time is not only symbolic of the hotel’s heritage but also comes alive through daily guest rituals, like the Punch Ritual at 5:05pm (a nod to the East Wing’s grand opening on May 5, 1873) or the G&Tea ritual at 7:35pm, celebrating Britain’s tea and gin traditions.

Available from 22nd September 2025, the new St. Pancras London watch is as much a tribute to time as it is a work of art. Priced at £10,499, each piece is built to order in small, exclusive batches. Crafted from aerospace-grade titanium, the watch is incredibly strong yet featherlight on the wrist. The design nods to the hotel’s striking architecture with “crenelation” detailing on its gilded titanium case, reminiscent of castle walls, while a white face sets off beautifully intricate gold and black dial work. A brown strap and adjustable deployant clasp make it effortlessly unisex and comfortable for all-day wear.

General Manager of St. Pancras London, Ed White, expressed his excitement: “Having produced luxury timepieces and architectural clocks since 1814, including iconic British landmark, Big Ben, and our very own clocktower, there is no other brand we’d want to collaborate with at St. Pancras London than Dent. We’re extremely excited about this partnership and look forward to seeing watch lovers sporting a bespoke St. Pancras London watch inspired by our clocktower.”

Dent’s Director, Imran Haq, echoed the sentiment, highlighting the alignment of values: “Classic British craftmanship has been part of Dent’s core ethos since our foundation so we’re thrilled to be partnering with such an iconic London building like St. Pancras London. Amidst an exciting new revival for Dent, the collaboration comes at the perfect time.”